The Expert SEO Content Writer

A Step-By-Step Course on How to Write Powerful SEO Content


The Course Is Now Closed.

Get notified when we relaunch again!

    This course is closed. We're working closely with our first beta student round (ended September 20th, 2018). We're so excited to graduate our first group of students! If you already enrolled in the course, class will start — and contents unlock — for all beta students on October 1, Monday, 2018. If you're interested in enrolling when we reopen later in the future, sign up below to get notified when we relaunch again!

    What if... the next time you sat down to write SEO content, you knew exactly what to do?

    What if you mastered everything from strategy and the SEO keyword research through the actual process of writing and optimizing valuable, impactful SEO content?

    You already know that it’s not easy to create content that’s REALLY going to work online — both in search engine results, and with your audience reading your content.

    But when it comes to the actual writing, are you struggling?

    Does any of this sound familiar?

    1. Are you unsure of your SEO content writing abilities? Do you feel lost when it comes to knowing exactly how to SEO keyword optimize your website and blog copy?

    2. Do you struggle to identify and come up with SEO content topics that hit the bullseye each time? Do you draw a blank when it comes to content analysis and picking out hot, trending, viable content ideas?

    3. Do you find it hard to write powerful, engaging blogs and web pages — including the surrounding formats: email copy, social posts, meta content?

    Did you raise your hand to any (or all) of the above?


    You’re exactly who I created this course for! Keep reading you’re in the right spot.

    I’m going to let you in on a little “SEO content secret”...

    The core of online content success lies in how engaging and well-written the content is.

    My name is Julia McCoy, and I’m the CEO of Express Writers, an author and a content marketing educator.

    seo content writer course

    During the past seven years, I’ve interviewed more than 10,000 writers to train my core team of 100 agency writers. Every time I interview and train a new writer, I come across the same handful of SEO and optimization issues.

    Many writers aren’t even aware of these, or just need some higher-level training and coaching.

    And these issues exist whether the writer is a complete newbie just out of college, or a pro who’s been at it for years.

    After years of coaching our team of writers on improving their craft to nail SEO content, I created this short, intensive course.

    Today, SEO content is absolutely vital to content marketing success.

    Industry statistics back that up:

    • Today, 47% of buyers look at 3-5 pieces of content before engaging with a sales rep
    • B2B companies with strategic content generate 67% more leads than B2Bs that don’t publish content
    • Websites with a blog tend to have 434% more indexed pages in Google

    My own business, Express Writers, is entirely marketed through the SEO content I create. I’ve authored more than 900 blogs in the past seven years earning over 16,000 organic SEO keyword rankings in Google.

    Take a look at our rankings in SEMrush.

    This chart shows our rankings vs. our top competitors'. If you compare our self-funded site’s rankings against our biggest competitor — who literally has millions of dollars in funding—while we’re self-funded — you’ll see our site is 4% more visible in Google’s search rankings than theirs.

    This incredible ranking power is all due to the power of great SEO content! These rankings, were we to pay for them in Google Adwords instead of ranking organically in Google’s results, would cost us tens of thousands of dollars each month:

    My team and I have been able to replicate this kind of SEO content success for many of our agency clients by using the skills I teach in this class.

    Strategic, proven SEO content methodology and training = more SEO content success

    When I started seven years ago, I was a lousy content writer. But today, I can sit down create an SEO content piece from start to finish, and be positive my content will SUCCEED.

    seo writing

    Knowing that I'll end up with a successful piece of SEO content isn't a guessing game.

    It happens because I’ve done the work. I know how to research the right keywords, accurately optimize my content with that keyword, and write comprehensively.

    I’ve taken the time and care to write correct content around my keyword.

    The rankings we achieve from this SEO content don’t happen overnight. But I track them continually, so I KNOW these organic Google rankings add new pathways for leads and sales to come our way, every day.

    Wouldn’t it be amazing to have the same systems, templates and knowledge I use to create this type of powerhouse SEO content right at YOUR fingertips?

    Your Secret Weapon: The Expert SEO Content Writer Course

    Discover the KEY online SEO content strategies I've used to build my own site to over 16,000 rankings in Google —strategies that will dramatically grow your skills and knowledge in SEO writing — fast.

    The best part? This course is set up in a way that is super easy for you to digest, retain, and remember these skills. Built for busy people with busy lives, this course is perfect for the day job employee or freelancer/solopreneur building their brand and looking to increase their marketability.

    Best of all, you can get through this course in just a week or less.

    With under five hours of on-demand video content, subtitles, audio files and easy-to-remember knowledge sheets — not to mention tons of templates and short live demos — you’ll fly through this material and be ready to apply it to your content NEXT WEEK.

    Future-proof SEO Content Training

    Have you ever heard of SEO training that is future-proof? This course is.

    Inside this SEO writing program, you’re not just learning how to write for Google and search bots, you’re learning how to call on your own creative talents!

    You’ll be learning new skills, too.

    This course includes skills that are critical to knowing and earning more as an SEO content creator. You’ll learn comprehensive SEO keyword research tactics that will ensure you know exactly how to find data-backed hot topics that will outperform the competition.

    By knowing how to rely on your own creative talents, you protect the future of your content writing career.

    While the use of artificial intelligence in the content creation industry is cause for concern for many, the technology isn’t anywhere near the level a creative human being can provide. Knowing how to pull from your own creative instincts and build an audience that craves your content, you can future-proof your SEO content skills.

    Plus, with lifetime access to periodic curriculum updates, you’ll be set up for long-term success!

    The Expert SEO Content Writer Course: Here's What's Included

    seo content writer course

    The Expert SEO Content Writer was built with the aspiring SEO copywriter in mind. No matter what stage you’re at in online writing, if you want to be an expert SEO content writer, this is the course for you.

    You'll get:

    • The ability to work at your own pace. There are three main modules with videos and on-demand training, as well as a brief introduction and closing module section. You’ll get between 4-5 hours of video content, guiding you all the way from beginner SEO writer to expert.
    • Clear action items that set you up for success. You can download and work from proven content templates, see examples of content formats live in video demonstrations and more!
    • Printable workbooks, knowledge sheets, and templates that help you stay on track, organized, and guided—so you never feel like you’re alone inside this self-paced course.
    • Exclusive access to a private student community to discuss coursework and trade ideas with your classmates.

    Course Curriculum: What You’ll Learn

    In The Expert SEO Content Writer Course, you’ll learn every skill involved in becoming an expert SEO content writer.

    Across three modules, you’ll learn all about:

    • The how and why of SEO writing: You'll gain a deep perspective on how to research and find amazing, high-ROI keywords using the best software on the market. You’ll learn to write and optimize structured content for the best chance at ranking for the target keyword.
    • How to find hot topics that will perform well in SEO and with human readers: You’ll learn not only SEO keyword research techniques, but how to use my favorite content analysis tools to capitalize on hot topics your audience will love.
    • How to master each step involved in writing SEO content, with templates: Learn and become an expert at the art of SEO writing!
    • How to write the supporting content around SEO content: This includes lead magnets, great headlines and hooks, SEO web and landing pages, email content and other forms of copy.
    • How to put an accurate price tag on your content services and how to close more clients: If you work in an agency, learn how to deliver and build proven reports that show your boss the ROI of the content you produce.

    Who is The Expert SEO Content Writer Course for?

    This course is designed for online writers and marketers at all levels and stages — especially if:

    • You want to add “SEO writing” to your skills and expertise. This is the course for you, no matter where you’re starting from! You can be a total newbie or a seasoned writer interested in upgrading your skills or a writer struggling to create content that gets results in search engines. No matter where you’re starting from, this course will take you where you want to go in the world of SEO writing.
    • You're a busy bee. It's designed as a fast-paced, intensive, one-week program. It's been built by someone who commonly wears five hats (CEO, content marketer, author, mommy, wife) on any given day, who can relate to your busy schedule! Structured for busy entrepreneurs, freelancers, and agency staff. You'll be able to get through it easily inside a week or less.

    Who is The Expert SEO Content Writer Course NOT For?

    This program isn’t for “get rich quick” wishful thinkers. If you enroll in this course hoping to make a million dollars within a year, this program probably isn’t for you. You need to put in the work, fill out the templates, download and use the worksheets, and watch the videos carefully to see real results in your SEO content skills. Additionally, if you write for fun, but don’t care about earning income or growing a brand through your writing, this course probably isn’t the best fit for you, either. Sorry.

    30-Day Money Back Guarantee

    The Expert SEO Content Writer Course combines my best strategies into a fool-proof training program full of templates and systemized steps to help you learn, enhance, and perfect SEO writing skills. I’m 100% confident you’ll love this course—so much so that I’ll give you a full refund within 30 days, with proof that you did the work and completed all the exercises. This course isn’t for people who aren’t willing to put in the work, but if you put in the effort, I firmly believe every single step you need to learn successful SEO writing is contained in this training. I want to give you the time necessary to try out my systemized steps and implement your skills, and I’m more than confident this training will work for you! I’ve trained hundreds of writers in my agency for the past seven years, and I’m confident this program is just what you need if you’re looking for an intensive SEO writing course.

    This course is closed. We're working closely with our first beta student round (ended September 20th, 2018). We're so excited to graduate our first group of students! If you already enrolled in the course, class will start — and contents unlock — for all beta students on October 1, Monday, 2018. If you're interested in enrolling when we reopen later in the future, sign up below to get notified when we relaunch again!

    Your Instructor

    Julia McCoy
    Julia McCoy

    Julia McCoy is a content marketing practitioner, CEO, blogger, podcast host, and bestselling author. Julia has interviewed, trained, and qualified tens of thousands of writers in the past seven years running her multi-million dollar content agency, Express Writers. Today, her team has nearly 100 people on staff, with hundreds of clients around the world, and a 99% client happiness rate. Julia has written over 900 blogs and taught herself how to create content that has won over 16,000 rankings in Google. Express Writers was recently named a Finalist in the 2018 Content Marketing Awards. Julia is the best-selling author of So You Think You Can Write? and Practical Content Strategy & Marketing, and teaches a comprehensive content strategy course. She also hosts The Write Podcast on iTunes, and #ContentWritingChat on Twitter.

    "Julia McCoy is one of the best content marketers on the scene. The founder of ExpressWriters—a content creation team that finds the best writers on the internet and connects them in one place—Julia has spent years creating content for a multitude of high-end clients. Julia provides the world of digital marketing with a blend of consistency and long-form content pieces that provide valuable information and educational tips using her much-needed expertise. She’ll show you how to create the best content possible, and how to leverage that content for the best possible results. In fact, in just under 6 years, her company has served over 14,500 projects, making them a nonstop content creating machine!"

    - Lindsey Anderson, founder of Web Impakt & (40 Best Content Marketing Experts to Follow)

    "If you follow content marketing, Julia’s name pops up all over the place. Her writing is always thorough, engaging and useful. That shouldn’t be a surprise since she wrote the bestselling book So You Think You Can Write? I love Twitter and Julia is there too. Both she and her company Express Writers have a solid presence. Participating in Julia’s #ContentWritingChat is a weekly exchange I try not to miss. So when she launched her first program, I took the chance, kissed the money goodbye and dove headlong into the course. I was not disappointed. Even with my high expectations, the Practical Content Strategy Certification Course delivered. This program doesn’t just skim the surface, it’s a deep dive into content strategy. Right from my first inquiry before signing up, I could tell that this program is Julia’s baby. There is clearly a lot of love, sweat and I don’t doubt some tears that went into creating it. She cares about this course, and as her student, she cared about me. As a content writer and strategist (not affiliated with Express Writers), this program will increase my profits. I’m very excited to apply what I’ve learned from Julia to create high ROI content and up my content strategy game."

    - Mariana Norton,

    "For any content strategist, either at the beginning of a marketing career or senior in a role, Julia's training unlocks an incredible tool-kit which provides a high-level strategy content development process. Julia's Practical Content Strategy & Marketing Course has allowed me to create a streamlined process for my team with actionable goals and benchmarks to ensure each client onboard understands the depth of their brand. Her course is not just a one-time enrollment; it's a course that will be constantly used to refresh a content strategist's workflow, process, and expectations. Julia is truly the queen of content marketing!"

    - Bre South, Sr. Content Manager Magnificent Marketing

    Class Curriculum

    Frequently Asked Questions

    When does the course start and finish?
    The Expert SEO Content Writer will open for beta enrollment mid-September 2018 for a 10-day period. This 10-day period will allow students to enroll at a one-time beta pricing offer, and the course will close after the 10-day period is over. The course will reopen indefinitely in the future at a much higher price. Class will open and the course contents will unlock and become available for beta enrollments starting October 1, Monday, 2018. Be sure to sign up to get notified when the beta launch for the course opens.
    How long do I have access to the course?
    Lifetime access!
    Do you offer any refunds or guarantees?
    Absolutely! If you completely finish the course, finish the exercises, implement my strategies, put in the work and do not see any results, you can email my team within 30 days of purchase (an entire month!) for a full refund.
    What skills will this course teach me?
    The Expert SEO Content Writer is an online course that takes you all the way from novice or beginner to expert SEO content writer. The list is pretty extensive! Highlights include: learning SEO and content data analysis, learning how to use top SEO tools on the market, using template-based guidance to write powerful SEO content, learning how to craft great headlines and hooks, and more!
    What equipment/tools will I need to complete the course?
    Access to your computer, internet to access the course contents, spreadsheet software (Excel or Google Spreadsheets), an email account, and a ready-to-learn attitude!
    Will I get access to the full course all at once?
    The course will unlock for beta enrollments at a specified date.
    What do I do if I need help?
    If you need help or support, please email us at [email protected] Thanks!
    Are there any live classes to attend?
    No, all the material is on-demand so you can watch and re-watch at your own pace!
    What format is the course content delivered in?
    The course materials include video content, mp3 and audio files, transcripts, templates, cheat sheets, and short reference guides. So, whether you prefer to read, write, watch, or listen to the content, you'll be covered!
    Can’t I learn this for free online?
    You can use Google to find almost anything online, but does that mean you’re actually getting something valuable? Not at all. I’ve invested the knowledge I’ve gained from seven years of reviewing the work of more than 10,000 writers into this course—not to mention my personal, hands-on experience from creating SEO content that has achieved more than 16,000 search engine rankings. I’ve structured all my knowledge about SEO content into a condensed, informative training package that will take you less than one week to complete. And you can go back to it again and again to rebuild and solidify your knowledge! As someone who buys courses as well as builds them, I believe in the power and accountability of great online courses. Investing in a course means that you’ve got skin in the game, and you’re now invested in learning a skill. Not to mention, you get access to a private student community of like-minded peers!

    This course is closed. We're working closely with our first beta student round (ended September 20th, 2018). We're so excited to graduate our first group of students! If you already enrolled in the course, class will start — and contents unlock — for all beta students on October 1, Monday, 2018. If you're interested in enrolling when we reopen later in the future, sign up below to get notified when we relaunch again!